Great Southern Bank Partners with Greenlight to Help Parents Raise Financially Smart Kids and Teens
Great Southern customers now have free access to Greenlight’s award-winning family finance app.
“As a community bank, we’re invested in our customers’ futures — and that includes their kids. We know parents want to teach their children good money habits, but it’s not always easy to know where to start. Greenlight gives families a real, hands-on way to do that together, and we’re proud to make it available to our customers at no cost. If we can help a child in our community grow up feeling confident about money, that’s a win for all of us.”
Springfield, MO — Great Southern Bank today announced a partnership with Greenlight® Financial Technology, Inc. (“Greenlight”) to better serve families across its footprint and help the next generation build healthy financial futures. Beginning today, Great Southern customers have free* access to Greenlight’s award-winning family finance app through the Greenlight for Banks program.
The need for accessible financial education has never been greater. Ninety-one percent of kids and teens believe they need financial knowledge and skills to achieve their life goals, and 94% of parents agree.* Yet teens score an average of 64% on the National Financial Literacy Test, revealing a significant gap between ambition and preparation. Parents rank personal finance as the #1 most difficult life skill to teach their children, with 81% saying they wish they had more tools and resources to help.**
Greenlight offers a debit card and app that teaches kids and teens how to earn, save, give, and spend wisely — all with parental oversight. Using the Greenlight app, parents can quickly send money, automate allowance payments, manage chores, set flexible spending controls, and receive real-time notifications of all transactions. Kids gain hands-on money management experience alongside access to Greenlight Level Up™, an in-app financial literacy game featuring a best-in-class curriculum, educational challenges, and rewards.
“As a community bank, we’re invested in our customers’ futures — and that includes their kids. We know parents want to teach their children good money habits, but it’s not always easy to know where to start. Greenlight gives families a real, hands-on way to do that together, and we’re proud to make it available to our customers at no cost. If we can help a child in our community grow up feeling confident about money, that’s a win for all of us.”
— Laura Smith, Chief Retail Banking Officer, Great Southern Bank
Great Southern customers can receive a free* Greenlight subscription by visiting greenlight.com/greatsouthern and connecting their Great Southern account as a funding source. Customers who already have an existing Greenlight account can also transition to the Great Southern partnership program by adding their Great Southern account as a funding source and contacting Greenlight customer service.
More than 7 million parents and kids already use Greenlight to manage money together. Greenlight has been named the top debit card for kids and teens by the Wall Street Journal and is trusted by families nationwide.
About Great Southern Bank
Headquartered in Springfield, Mo., with $5.6 billion in assets, Great Southern offers a broad range of banking services to customers. The Company operates 88 retail banking centers in Missouri, Iowa, Kansas, Minnesota, Arkansas and Nebraska: commercial lending offices in Atlanta, Charlotte, Chicago, Dallas, Denver, Omaha, and Phoenix, and one Home Loan Center in Springfield. The common stock of Great Southern Bancorp, Inc., is listed on the Nasdaq Global select Market under the symbol “GSBC.”
About Greenlight
Greenlight Financial Technology, Inc. is on a mission to help parents raise financially smart kids. Greenlight offers a debit card and app designed for families, with tools that help kids earn, save, give, spend wisely, and invest — all under parental supervision. For more information, visit greenlight.com.
Greenlight is a financial technology company, not a bank. The Greenlight app facilitates banking services through Community Federal Savings Bank (CFSB), Member FDIC.
*Great Southern Bank customers are eligible for the Greenlight SELECT plan at no cost when they connect their Great Southern Bank account as the Greenlight funding source for the entirety of the promotion. Subject to minimum balance requirements and identity verification. Upgrades will result in additional fees. Upon termination of promotion, customers will be responsible for associated monthly fees. See terms at https://greenlight.com/promotionsgeneralterms for details. Offer ends 5/3/2029. Offer subject to change and partner participation.
**Survey insights were collected by Greenlight through a Researchscape survey fielded between March 22–24, 2024, among 2,310 respondents in the U.S., split between kids and teens ages 10–19 and parents of 10–19 year olds.
***Survey insights were collected by Greenlight through a Researchscape survey fielded between February 9–12, 2023, among 1,034 U.S. respondents, all of whom were working parents of 8–18 year olds.